Uncommon Idea

45.0703° N
7.6869° E
TORINO · IT
EST. 2011

Creative Studio · EMEA

"Designing places you can walk into and places you can carry with you."

2011 — NOW
TORINO · EMEA

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What we do

We are crazy about
graphic design.

Visual communication is at the core of everything we build. We develop visual identities. From the first sketch to the complete system. Because a space without a strong visual language is just a room.

Visual Identity

New visual identities built from scratch. Logo, typography, colour, tone. Every element designed as a coherent system.

Exhibition Design

Spaces that tell stories. From concept to execution. We act as general contractor or project manager.

Event Management

One point of contact from strategy to opening day. We simplify production and maximise impact.

Interaction Design

Custom installations, interactive experiences, illustration and 3D — we design knowing what it takes to build.

CREATIVITY CAN
CHANGE THE WORLD
AND BROADEN BIGGER
SMILES ALONG THE WAY.

A bespoke creative studio. Every project is cut to measure. No repetitions.

;)

Form & Structure

Ideas and forms
ready to go
around the world.

We're used to working across borders
and we love every bit of it.

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Principles

Imagine, design, set up
and build new places.
Always in search of clarity
and beauty to create shared experiences.

TrustThe relationship comes before the project. Always.
LightnessNon-invasive by choice. Contained volumes, reduced environmental footprint — not as a constraint. As a method.
HonestyNo greenwashing. Since 2018 we have been part of social and environmental projects because we believe in them.
Aesthetic sensibilityAesthetics as a compass. Beauty in service of the message — never decoration.

We're proud to collaborate
with these legends.